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News (1014)

Dunkin’ CMO Out After Just 9 Months

Monday, 11 April 2022
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Nine months after taking on the role of CMO at Dunkin’ Donuts, Rafael Acevedo has departed the company. So reports Marketing Dive.

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Pinterest CMO: Why I Begin My Day at 5 a.m.

Monday, 11 April 2022
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Pinterest CMO Andréa Mallard says she starts her day bright and early for a very particular reason: because she is extra creative in the morning hours. So reports Business Insider.

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PayPal Bigwig Joins H&R Block as CMO

Monday, 11 April 2022
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H&R Block announced Jill Cress will join the company on May 2 as Chief Marketing and Experience Officer.

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Creator Plus Nabs Ex-HBO Max, Google Exec as Marketing Head

Monday, 21 March 2022
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Creator Plus, a startup film studio and streaming platform for “digital-first storytellers and their audience who are hungry to support them,” has nabbed Peter Sherman as its marketing head. So reports Variety.

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What Do Consumers Want Brands to Do About the Ukraine War?

Monday, 21 March 2022
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Consumers want brands to take action to show support for Ukraine amid the Russian invasion of the country. And many have done so already—from boycotting business in Russia to barring Russian participants in sporting events and festivals. So reports Marketing Dive.

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NY Mets Name Ex-Amex Bigwig as CMO

Monday, 21 March 2022
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The Mets said they hired Andy Goldberg to be an executive vice president and their new chief marketing officer. He replaces David Newman, who will remain with the organization in a consulting role. So reports MLB.com.

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Taco Bell’s Zipporah Allen Tapped to Lead Strava’s Marketing

Monday, 21 March 2022
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Strava Inc. has named Zipporah Allen its new CMO. She is the fitness startup’s second ever CMO. So reports The Wall Street Journal.

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CMO Leslie Berland on How Twitter is Advancing Inclusion

Saturday, 05 March 2022
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Leslie Berland, Twitter’s first ever CMO, spoke with Forbes about a number of topics, including how the firm is advancing inclusion.

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AMC Names New CMO

Saturday, 05 March 2022
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AMC announced a host of leadership changes, including the hiring of Eliot Hamlisch as EVP and Chief Marketing Officer. So reports Deadline.

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Visa Taps Frank Cooper III As Global CMO

Saturday, 05 March 2022
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Visa said Frank Cooper III will join the company as Chief Marketing Officer (CMO) in May 2022. Cooper will also serve as a member of the company’s Executive Committee and report to Chairman and Chief Executive Officer Al Kelly.

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