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Pinterest CMO: Why I Begin My Day at 5 a.m.

Pinterest CMO Andréa Mallard says she starts her day bright and early for a very particular reason: because she is extra creative in the morning hours. So reports Business Insider.

pinterest 2433266 640smallAfter 45 minutes of intense cardio, a shower-meditation session, and making a breakfast smoothie, Mallard starts her “work." She checks her schedule for the day and prepares for any meetings as well as troubleshoots any issues before pausing at 8 a.m. to get her kids off to school.

“This early morning routine gives me usually at least two hours of focused, uninterrupted work time… I'm definitely at my most creative or innovative in the very early morning hours, well before anyone wakes up. If a work challenge needs lateral thinking or requires serious creative muscle or a tough decision, it's the first thing I'll tackle in the morning.”

However, she does limit creative time to two to three hours at the most because her peak creativity tapers off after that.

Read the full article from Business Insider.

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