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Visa said Frank Cooper III will join the company as Chief Marketing Officer (CMO) in May 2022. Cooper will also serve as a member of the company’s Executive Committee and report to Chairman and Chief Executive Officer Al Kelly.
Cooper will lead Visa’s global marketing organization and attempt to drive demand for its products, services and solutions. He will also guide all facets of the brand from amplifying its purpose through campaigns and activations to delivering value with its global sponsorships.
Cooper joins Visa after spending five years at BlackRock as Senior Managing Director and Global CMO.