News (852)

CMO Deborah Yeh On How Sephora is Addressing Unconscious Bias

Sephora said it is instituting changes to its merchandising, marketing, and employee training to address unconscious racial bias. So reports the Philadephia Inquirer.


Domino’s Names CMO, Realigns Digital Team Under Marketing

Domino’s has hired a new CMO and is realigning its corporate structure by moving its digital team under the marketing umbrella to help it drive growth. So reports MarketingWeek.


Walmart Still Deceptively Marketing Made in USA: Ad Watchdog

With two years to go on a 10-year commitment to purchase $250 billion in products supporting American jobs, Walmart is trying to redefine the Federal Trade Commission’s legal standard for 'made in the USA' to one that is not consistent with current law. That’s according to the findings of a new investigation by as watchdog (


Salesforce CMO Quits

Stephanie Buscemi, Salesforce’s CMO, is leaving the company after more than 6.5 years and is being replaced by Sarah Franklin, Salesforce’s general manager of Platform. So reports Forbes.


How Difficult Was 2020 for Marketers?

The answer depends on your industry, according to a recent article from MarketingTech.


Idaho Marketer Among Rioters to Break Into House Chamber

Amid the rioting and lawlessness at the U.S. Capitol, Josiah Colt, 34, of Boise, Idaho, broke into the House Chamber and sat in the seat of Speaker Nancy Pelosi.


Netflix’s Bozoma Saint John is Most ‘In-Demand’ CMO: AdAge

Bozoma Saint John, who joined Netflix from Endeavor last year, is clearly one of the most watched CMOs in the country. So reports AdAge.


2021 Marketing Focus: Improving CX

The most powerful marketing decision you can make this year is to invest in a superior customer experience. So reports Forbes.


What Are the Top CMO Articles of 2020?

From navigating the pandemic to CMO pay and role changes, 2020's top articles tackled a variety of important topics. Here are the top 11 articles from CMO Tech News this past year.


WNBA Names Phil Cook CMO

The WNBA announced that Phil Cook has been named the league’s first Chief Marketing Officer.


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