News

News (852)

CMO Deborah Yeh On How Sephora is Addressing Unconscious Bias

Sephora said it is instituting changes to its merchandising, marketing, and employee training to address unconscious racial bias. So reports the Philadephia Inquirer.

Read more...

Domino’s Names CMO, Realigns Digital Team Under Marketing

Domino’s has hired a new CMO and is realigning its corporate structure by moving its digital team under the marketing umbrella to help it drive growth. So reports MarketingWeek.

Read more...

Walmart Still Deceptively Marketing Made in USA: Ad Watchdog

With two years to go on a 10-year commitment to purchase $250 billion in products supporting American jobs, Walmart is trying to redefine the Federal Trade Commission’s legal standard for 'made in the USA' to one that is not consistent with current law. That’s according to the findings of a new investigation by as watchdog truthinadvertising.org (TINA.org).

Read more...

Salesforce CMO Quits

Stephanie Buscemi, Salesforce’s CMO, is leaving the company after more than 6.5 years and is being replaced by Sarah Franklin, Salesforce’s general manager of Platform. So reports Forbes.

Read more...

How Difficult Was 2020 for Marketers?

The answer depends on your industry, according to a recent article from MarketingTech.

Read more...

Idaho Marketer Among Rioters to Break Into House Chamber

Amid the rioting and lawlessness at the U.S. Capitol, Josiah Colt, 34, of Boise, Idaho, broke into the House Chamber and sat in the seat of Speaker Nancy Pelosi.

Read more...

Netflix’s Bozoma Saint John is Most ‘In-Demand’ CMO: AdAge

Bozoma Saint John, who joined Netflix from Endeavor last year, is clearly one of the most watched CMOs in the country. So reports AdAge.

Read more...

2021 Marketing Focus: Improving CX

The most powerful marketing decision you can make this year is to invest in a superior customer experience. So reports Forbes.

Read more...

What Are the Top CMO Articles of 2020?

From navigating the pandemic to CMO pay and role changes, 2020's top articles tackled a variety of important topics. Here are the top 11 articles from CMO Tech News this past year.

Read more...

WNBA Names Phil Cook CMO

The WNBA announced that Phil Cook has been named the league’s first Chief Marketing Officer.

Read more...

Visit other PMG Sites:

PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.