Wallace, a 17-year Royal Caribbean veteran, had served as VP North American marketing before the promotion. In the role, Wallace will be responsible for the firm’s marketing and advertising, and play a critical role in the firm’s brand strategy and vision.
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Kara Wallace Promoted to CMO of Royal Caribbean
Kara Wallace has been named CMO of Royal Caribbean. She had been serving in the role on a temporary basis since November, when CMO Jim Berra left the firm for an opportunity outside the industry. So reports Seatrade Cruise News.