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News (1014)

Kohl’s CMO Out Amid Activist Pressure

Tuesday, 24 May 2022
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Kohl’s said that both its marketing chief and merchandising chief are leaving the company amid a push by activists to force a sale of the company. So reports CNBC.

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Instagram Trend Study Shows Shift in Marijuana Marketing

Tuesday, 24 May 2022
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A new study focused on Instagram trends finds that the movement to legalize marijuana has dramatically changed cannabis marketing on social media. So reports MarijuanaMoment.com.

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JCPenney Nabs CMO from CARE

Monday, 23 May 2022
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JCPenney announced that it has appointed John Aylward as its chief marketing officer (CMO). He will take the role effective June 6, 2022.

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Google Now Offering Digital Marketing and Ecommerce Certificate

Monday, 02 May 2022
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Google unveiled its new career certificate: the Digital Marketing and Ecommerce Certificate. So reports Search Engine Journal.

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Jordan Brand Nabs CMO from Aflac

Monday, 02 May 2022
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Nike subsidiary Jordan Brand has named Shannon Watkins its new CMO. So reports Yahoo! Sports.

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Twitter CMO: Project Veritas Leaked Doctored Audio of Me

Monday, 02 May 2022
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Twitter CMO Leslie Berland is accusing Project Veritas of leaking, editing and misrepresenting her comments at a company all-hands meeting following news of Elon Musk’s purchase of the platform. So reports Tech Crunch.

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Shutterstock Names Jason McClelland New CMO

Monday, 02 May 2022
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Shutterstock announced Jason McClelland is joining the company's leadership team and executive committee as Chief Marketing Officer. The firm also said Christopher 'Skip' Wilson is joining as vice president of brand marketing.

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Overstock Names Angela Hsu As CMO

Monday, 02 May 2022
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Angela Hsu is the new CMO of Overstock, the company recently announced. So reports Home Textiles Today.

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Watchdog Sounds the Alarm on Roblox’s 'Deceptive Marketing' Practices

Monday, 02 May 2022
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Truth In Advertising, a nonprofit watchdog, is accusing Roblox of deceptive marketing. So reports SmartBrief.

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The Knot Names Ex-Uber Bigwig as CMO

Monday, 25 April 2022
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The Knot Worldwide, which operates 19 brands, including The Knot, The Bump and Wedding Wire, has hired Jenny Lewis as its new CMO. So reports the National Jeweler.

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