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Zappos has named its first ever CMO: Ginny McCormick. So reports The Wall Street Journal.
McCormick joins Zappos from Amazon, where she was global marketing director for its Amazon Hub division. Amazon bought Zappos more than a decade ago but has allowed the company to run independently.
McCormick says she plans to expand the firm’s partnerships and place a greater emphasis on its “storytelling capabilities to amplify new voices and stories,” according to the Journal’s reporting.