Estimated reading time: 0 minutes, 26 seconds

Amid Marketing Shakeup, Zappos Nabs Its First CMO from Amazon

Zappos has named its first ever CMO: Ginny McCormick. So reports The Wall Street Journal.

zapposMcCormick joins Zappos from Amazon, where she was global marketing director for its Amazon Hub division. Amazon bought Zappos more than a decade ago but has allowed the company to run independently.

McCormick says she plans to expand the firm’s partnerships and place a greater emphasis on its “storytelling capabilities to amplify new voices and stories,” according to the Journal’s reporting.

Read the full article from The Wall Street Journal.

Read 936 times
Rate this item
(0 votes)

Visit other PMG Sites:

PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.