Estimated reading time: 0 minutes, 32 seconds

JCPenney Nabs CMO from CARE

JCPenney announced that it has appointed John Aylward as its chief marketing officer (CMO). He will take the role effective June 6, 2022.

JCPAylward assumes the role as the company attempts to strengthen loyalty among its 50 million shoppers and transform how it connects with customers. Aylward will “help advance the Company’s omnichannel strategy to deliver a modern, seamless experience across stores and digital.”

He will lead the marketing strategy, creative, visual merchandising and store design, and customer engagement teams.

Aylward joins the company from CARE, a global nonprofit dedicated to ending poverty. He served in that role as CMO for five years.

Read the full announcement from JCPenney.

Read 229 times
Rate this item
(0 votes)

Visit other PMG Sites:

PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.