Jennifer Sey, brand president at Levi’s and mother of four, says she was pushed out of her job because of her COVID-19 views and her advocacy against virus-related school closures in California. So reports The New York Post.
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Women make up 50% of the country’s population and only account for about 24% of…
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It’s been called the most volatile job in the corporate leadership suite.
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Brands have frequently embraced evergreen content that is able to continually generate traffic and maintain…
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The position of chief digital officer has existed primarily among telecommunications companies, but is likely…
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Luxury fashion company Balenciaga is going to court against the production company behind its spring 2023 ad campaign, which enlisted stars from Nicole Kidman to Bella Hadid.
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Taco Bell has created a billboard that will dispense cheese…
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Church’s Chicken, which is a fast-serve restaurant chain that was…
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Yum Brands’ Pizza Hut brand, which added a new chief marketing officer in November and…
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Last year, marketing budgets faced cuts as the COVID-19 crisis took hold. Yet, despite the expectation that budgets would bounce back, the depressed levels have persisted into 2021. So reports Forbes.
Gartner’s CMO Strategic Priorities Survey 2020-2021 shows that the portion of firms’ revenue allocated to marketing fell from 11% in 2020 to only 6% this year, the lowest level in the history of the survey.
Factors contributing to depressed marketing budgets include CFOs seeking to maintain a lower cost base and CMOs showing they could do more with less last year.
Read the full article from Forbes.
A $4 million advertising campaign backed by San Francisco business…
The global ad market will continue its recovery next year,…
Women’s clothing company Z Supply has made separate appointments for…
Nike has announced former longtime executive Nicole Hubbard Graham as…