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Gratitude: An Important Retention Tool for Marketing Leaders

In a tight labor market, it’s important for marketing leaders to use all tools at their disposal to keep talent. One such tool is gratitude. So reports Forbes.

hiring 1977803 640smallHere are some ways marketing leaders can use this tool:

  1. Focus on positive relationships that benefit both sides: Gratitude can enhance business relationships by allowing leaders to avoid micromanaging their teams and ultimately helping individuals to grow. “Sometimes, gratitude isn’t about giving things or praise,” according to the article. “It’s about providing your team with the flexibility and freedom to find their rhythm and grow.”
  2. Welcome employee feedback: Improving communication cultivates gratitude—and welcoming feedback can enhance communication between team and leader.
  3. Lead by example: Demonstrating gratitude is an important way to set the tone for an organization. Additionally, gratitude campaigns aimed at thanking people internally can go a long way.
  4. Share successes: But, you have to do it in a way that truly impacts employees’ lives. That means championing compensation and workplace and scheduling flexibility. “By embracing gratitude in your workplace, you aren’t just making team members feel great; you are also inspiring companywide loyalty, hard work, and appreciation,” according to the article.

Read the full article from Forbes.

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