News (840)

Don’t Miss These 5 Marketing Conferences Before the End of the Year

Here are five events that are worth checking out—and attending in person (when applicable) if it is safe to do so, according to a recent Forbes column from John Hall, co-founder and president of scheduling and time management app Calendar.


BoA CMO Retires, Firm Nixes Role

Meredith Verdone, CMO of Bank of America, is leaving the bank and the role is being eliminated. Her exit comes after four years in the role. She has been with BoA since 1999. So reports


Anheuser-Busch Names New CMO As Part of Leadership Shuffle  

Anheuser-Busch has named Benoit Garbe its new Chief Marketing Officer (CMO). So reports Marketing Dive.


Carlsberg Group Pledges to Use Its Marketing to Drive Climate Action  

Carlsberg Group has signed the World Federation of Advertiser’s (WFA) Planet Pledge, a global commitment to making marketing teams a force for positive change both internally and by inspiring consumers to act.


Petco Promotes Katie Nauman to CMO

Petco has promoted Katie Nauman, VP of integrated marketing, to the role of chief marketing officer. So reports PR Week.


McDonald’s Taps CMO Amid Executive Shakeup

McDonald’s has named Morgan Flatley its global chief marketing officer. So reports CNBC.


Inside Subway's Brand Transformation Efforts

Subway has seen its share of the limited-service sandwich market fall from 41% to 28% between 2013 and 2020, according to Technomic data. Following a tough 2020 that saw store closures and other COVID-19-related challenges, Subway recently rolled out its largest menu update (more than 20 changes) and brand initiative and accompanying campaign, entitled "Eat Fresh Refresh."


NFL’s Rams Name Kathryn Kai-ling Frederick As CMO

The NFL’s Rams have gone through a host of changes in the last few years, including a relocation and a new logo. Now, they have a new CMO to help them navigate the future. So reports AdWeek.


Why CMOs Should Avoid the Agency Pitch  

The current process for picking an external creative agency is broken. Having a number of agencies compete for your business with safe pitches designed to win your business, won't necessarily help you attract customers, and may actually hurt you. So reports Forbes.


Less Than 1 in 4 Firms Have a ‘ Very Effective’ CMO-CIO Partnership  

A new study finds that just 23% of firms have a ‘very effective’ relationship between the CMO and CIO. That’s according to ‘Making Martech Pay Off’. So reports The Drum.


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