Build-A-Bear Workshop has hired Julia Fitzgerald as chief marketing officer as the St. Louis-based toy retailer and entertainment company expands its leadership team. So reports Chain Store Age.

General Motors has named its president of North America, Steve Carlisle, to run the global marketing organization temporarily following the abrupt retirement of chief marketing officer Deborah Wahl. So reports the Detroit Free Press.

Diptyque Americas, the U.S. arm of the French fragrance brand, has named its first-ever chief marketing officer. So reports Retail Dive.

London Alley, historically a New York- and Los Angeles-based music video and commercial production house, has named Alex Gardner as chief marketing officer as it looks to expand into a full-service creative studio. So reports Adweek.