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J.M. Smucker Looks to Publicis for New CMO  

J.M. Smucker has named Gail Hollander as chief marketing officer. So reports World Coffee Portal.

Gail HollanderThe food and beverages manufacturer said that Hollander will be in charge of “leveraging sophisticated media modeling” to optimize Smucker’s advertising investment.

According to a press release, Hollander joins after 20 years at Publicis Groupe, most recently as president and group client lead working with Smucker.

Read the full article from World Coffee Portal.

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