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Peloton Names Twitter’s Ex-Marketing Head as CMO

Peloton has hired Leslie Berland, formerly the chief marketing officer of Twitter, as its new CMO. So reports CNBC.

PelotonBerland, who spent 10 years in a top marketing role at American Express, gave notice at Twitter in November as part of the executive exodus that followed Elon Musk’s takeover.

Berland succeeds Dara Treseder, who left Peloton in September in a management shakeup after serving as CMO of the fitness equipment maker.

Read the full article from CNBC.

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