Estimated reading time: 0 minutes, 20 seconds

Build-A-Bear Workshop Adds CMO to Leadership Team

Build-A-Bear Workshop has hired Julia Fitzgerald as chief marketing officer as the St. Louis-based toy retailer and entertainment company expands its leadership team. So reports Chain Store Age.

build a bearFitzgerald most recently worked for five years as CMO of the American Lung Association.

Build-A-Bear also hired Lisa Licht, a senior advisor at the Boston Consulting Group, as an entertainment and licensing consultant.

Read the full article from Chain Store Age.

Read 541 times
Rate this item
(0 votes)

Visit other PMG Sites:

PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.