Kraetschmer joins the bakery company after almost a dozen years at Adidas, ultimately as head of consumer foresight and strategy.
Before that, he held marketing leadership roles at SunPower, ESPN, Hasbro, RC2 and Mattel.
Estimated reading time: 0 minutes, 17 seconds
King’s Hawaiian has named Holger Kraetschmer as chief marketing officer. So reports Food Business News.
Kraetschmer joins the bakery company after almost a dozen years at Adidas, ultimately as head of consumer foresight and strategy.
Before that, he held marketing leadership roles at SunPower, ESPN, Hasbro, RC2 and Mattel.