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Personalization is Key to Marketing, But It’s Not Easy

Brands that crack the code on how to make their customer experience feel more personalized will win the marketing game. So reports TechCrunch

Thumbs up hand 157251 1280Unfortunately, personalization is complicated. There’s still a lot of research that needs to be done, and discoveries to be made, for personalization to make personalization easier. Brands have tried creating a personalized experience by providing chat service on their websites. However, that did not live up to expectations because it is not a one-size-fit-all service. Automated messages frustrate a lot of customers and only about 6% find this feature helpful.

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