Strategy (136)
'Take a Break from Shopping' Message Wins Retailer Award
- Saturday, 14 May 2016
- Strategy
- Written by CMO Tech News
Outdoor equipment retailer REI’s #OptOutside campaign that urged customers to enjoy the outdoors rather than shop on Black Friday has won the One Club Best of Show award. So reports AdAge.
Read more...Has Evergreen Content Lost its Luster?
- Saturday, 30 April 2016
- Strategy
- Written by Karen M. Rider
Brands have frequently embraced evergreen content that is able to continually generate traffic and maintain relevance over time. But in a world where customers seek immediate answers on-the-go, new forms of content and platforms to deliver it are emerging.
Read more...Agile Marketing Becoming Hot Trend
- Monday, 18 April 2016
- Strategy
- Written by CMO Tech News
Among attendees at the March 2016 MarTech Conference, agile marketing was a hot topic, with individuals debating if their companies were agile or following more traditional strategies. So reports CIO.
Read more...More Companies Expected to Create Chief Digital Officers
- Sunday, 21 February 2016
- Strategy
- Written by CMO Tech News
The position of chief digital officer has existed primarily among telecommunications companies, but is likely to become more common in other industries as companies seek to expand their mobile applications, social media, and electronic commerce. So reports The Standard.
Read more...As Virtual Marketing Grows, Don't Underestimate the Importance of Industry Conferences
- Wednesday, 10 February 2016
- Strategy
- Written by Administrator
It’s easy for chief marketing officers and technology teams to dismiss using resources to market at industry conferences. After all, more customers and prospects can be reached with digital marketing efforts during a short-time period than can be found at industry events.
Read more...How Important is a Formal Content Marketing Program Strategy?
- Wednesday, 10 February 2016
- Strategy
- Written by CMO Tech News
A recent B2C report finds that 47% of firms with successful content marketing initiatives have formal strategies in place for the programs, while only 5% of the least effective programs do.
Read more...Amazon Seeks to Create Individualized Customer Experiences
- Sunday, 07 February 2016
- Strategy
- Written by CMO Tech News
With millions of clients, Amazon is striving to provide unique shopping experiences for each customer, says Neil Lindsay, vice president of Amazon advertising, device sales and marketing. So reports MarketingLand.
Read more...Don’t Alienate Customers with Listicle Blunders
- Sunday, 07 February 2016
- Strategy
- Written by CMO Tech Staff
The World Wide Web has gone mad with listicles. The style of article that breaks up text into a list of short items has nearly become the norm for conveying information online. For advertisers, there is a new opportunity each time a reader clicks on an additional list item.
Read more...Firms Need to Refocus Their Digital Marketing
- Sunday, 07 February 2016
- Strategy
- Written by CMO Tech News
In a study by Teradata, only two out of five companies say they generate revenues from using data aggressively. So reports Tech.co.
Read more...Evolving Strategies for Content will Boost Acquisitions
- Sunday, 07 February 2016
- Strategy
- Written by CMO Tech News
The growth of ad blockers will lead to companies stipulating that web surfers accept ads in exchange for access to content. So reports BizReport.
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