Strategies should identify target audiences for content, include pitching content for use by other organizations, and recruit industry experts as guest columnists.
Estimated reading time: 0 minutes, 17 seconds
Estimated reading time: 0 minutes, 17 seconds
A recent B2C report finds that 47% of firms with successful content marketing initiatives have formal strategies in place for the programs, while only 5% of the least effective programs do.
Strategies should identify target audiences for content, include pitching content for use by other organizations, and recruit industry experts as guest columnists.