Strategies should identify target audiences for content, include pitching content for use by other organizations, and recruit industry experts as guest columnists.
Estimated reading time: 0 minutes, 17 seconds
Jennifer Sey, brand president at Levi’s and mother of four, says she was pushed out of her job because of her COVID-19 views and her advocacy against virus-related school closures in California. So reports The New York Post.
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Women make up 50% of the country’s population and only account for about 24% of…
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It’s been called the most volatile job in the corporate leadership suite.
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Brands have frequently embraced evergreen content that is able to continually generate traffic and maintain…
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The position of chief digital officer has existed primarily among telecommunications companies, but is likely…
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Luxury fashion company Balenciaga is going to court against the production company behind its spring 2023 ad campaign, which enlisted stars from Nicole Kidman to Bella Hadid.
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Taco Bell has created a billboard that will dispense cheese…
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Church’s Chicken, which is a fast-serve restaurant chain that was…
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Yum Brands’ Pizza Hut brand, which added a new chief marketing officer in November and…
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Estimated reading time: 0 minutes, 17 seconds
A recent B2C report finds that 47% of firms with successful content marketing initiatives have formal strategies in place for the programs, while only 5% of the least effective programs do.
Strategies should identify target audiences for content, include pitching content for use by other organizations, and recruit industry experts as guest columnists.