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Evolving Strategies for Content will Boost Acquisitions

Sunday, Feb 07 2016
Strategy
Written by  CMO Tech News

The growth of ad blockers will lead to companies stipulating that web surfers accept ads in exchange for access to content. So reports BizReport.

This will, in turn, require content to be even more customized to individuals’ needs. The trend will result in an increase in big data companies acquiring advertising technology shops, says SundaySky Chief Marketing Officer Jeff Hirsch.

Read the full article from BizReport.

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