Strategy (113)

How to Market to Wearable Tech Users

Firms seeking to market their products through smartwatches and other wearable technologies need to make their campaigns hyperlocal and convenient, while being seamless with smartphones, says Kai Gait, global digital director at GSK. So reports Marketing Tech News.


How Will 'Fusion Marketing' Take Brands to the Next Level?

Adapting to the digitally-driven world to promote your brand can mean a lot of different things and involve a variety of approaches to reach consumers.


Q&A: Inside Lynn Ponder's Strategy for Live Brand Activation

CMO Tech News recently sat down with Lynn Ponder, an award-winning social media strategist/influencer, and content creator whose live activations for brands, causes, and celebrities is redefining social media campaigns.


Marketers Underutilizing Programmatic Advertising

A white paper from The CMO Club and MediaMath maintains that many marketers haven’t fully realized the potential of programmatic advertising, which can be used for 100% of media budgets and can help provide more sophisticated management of audiences. So reports MediaPost.


Newsjacking: When Does it Makes Sense for Your Brand?

In the immediacy of the digital age, brands need to decide when it’s right for them to ‘hang-10’ and catch the wave of a hot news story. But it’s just as easy to get caught in a rip tide when newsjacking topical content.


'Take a Break from Shopping' Message Wins Retailer Award

Outdoor equipment retailer REI’s #OptOutside campaign that urged customers to enjoy the outdoors rather than shop on Black Friday has won the One Club Best of Show award. So reports AdAge.


Has Evergreen Content Lost its Luster?

Brands have frequently embraced evergreen content that is able to continually generate traffic and maintain relevance over time. But in a world where customers seek immediate answers on-the-go, new forms of content and platforms to deliver it are emerging.


Agile Marketing Becoming Hot Trend

Among attendees at the March 2016 MarTech Conference, agile marketing was a hot topic, with individuals debating if their companies were agile or following more traditional strategies. So reports CIO.


More Companies Expected to Create Chief Digital Officers

The position of chief digital officer has existed primarily among telecommunications companies, but is likely to become more common in other industries as companies seek to expand their mobile applications, social media, and electronic commerce. So reports The Standard.


As Virtual Marketing Grows, Don't Underestimate the Importance of Industry Conferences

It’s easy for chief marketing officers and technology teams to dismiss using resources to market at industry conferences. After all, more customers and prospects can be reached with digital marketing efforts during a short-time period than can be found at industry events.


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