Strategy (116)

Amazon Seeks to Create Individualized Customer Experiences

With millions of clients, Amazon is striving to provide unique shopping experiences for each customer, says Neil Lindsay, vice president of Amazon advertising, device sales and marketing. So reports MarketingLand.


Don’t Alienate Customers with Listicle Blunders

The World Wide Web has gone mad with listicles. The style of article that breaks up text into a list of short items has nearly become the norm for conveying information online. For advertisers, there is a new opportunity each time a reader clicks on an additional list item. 


Firms Need to Refocus Their Digital Marketing

In a study by Teradata, only two out of five companies say they generate revenues from using data aggressively. So reports


Evolving Strategies for Content will Boost Acquisitions

The growth of ad blockers will lead to companies stipulating that web surfers accept ads in exchange for access to content. So reports BizReport.


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