Strategy (136)
Online Communities Offer Unique Bonding of Brand, Consumer
- Sunday, 16 October 2016
- Strategy
- Written by Dan Sabbatino
There is a statistical chasm between the number of companies that actively nurture online user communities and those that believe they are effective, according to information in a new SAP study commissioned from Forrester Consulting.
Read more...Marketers Still Clinging to Popular Social Media Myths
- Saturday, 01 October 2016
- Strategy
- Written by CMO Tech News
Marketers no longer view social media as a fad, but still believe in many myths, including valuing the number of followers rather than the quality of followers and believing that paid advertising is the only way to gain visibility. So reports Forbes.
Read more...Are You Telling Your Brand's 'Story' the Right Way?
- Sunday, 25 September 2016
- Strategy
- Written by Karen M. Rider
What do blockbuster films like Star Wars, Lord of the Rings, Avatar and Disney-flicks, such as Brave, Finding Nemo, and Toy Story all have in common? Here’s a hint: It’s in the powerful second word of the last movie in that list: STORY.
Read more...How to Implement Savvy Social that Gets Results
- Saturday, 17 September 2016
- Strategy
- Written by Karen M. Rider
If you’re looking for engagement services to help you manage successful brand social campaigns, you might be surprised to see that many social shops no longer just “do social.” They want a piece—usually a big piece—of your production budget. That approach may not be a best fit for your brand, product or service. So, how do you implement savvy social that gets results?
Read more...Email, Other Legacy Marketing Strategies Still Work
- Saturday, 10 September 2016
- Strategy
- Written by CMO Tech News
In the fast paced world of technology, email and other "old school" marketing efforts, such as coupons and spinning signs, may seem archaic and ineffective, but legacy strategies can still generate impressive results. So reports Forbes.
Read more...How to Drive Sales with Customer Reviews
- Saturday, 10 September 2016
- Strategy
- Written by CMO Tech News
Firms can boost their online marketing efforts by embracing both positive and negative product reviews. So reports MarketingProfs.
Read more...TapInfluence Offers Resources for Successful 'Influencer' Marketing Campaigns
- Saturday, 23 July 2016
- Strategy
- Written by Karen M. Rider
With consumers developing zombie-like attitudes about banner ads, pop-ups, and the like, marketers are on a perpetual quest for innovative ways to drive growth and establish measurable value to the C-suite that controls budget.
Read more...Consumers Still Flip Channels Despite Digital Popularity
- Sunday, 10 July 2016
- Strategy
- Written by Dan Sabbatinon
Even as digital shopping continues to occupy a major chunk of retail business, marketing professionals are grappling with technology challenges and still paying fair mind to offline efforts.
Read more...Cures for Hospital Marketer’s Website Blues
- Saturday, 25 June 2016
- Strategy
- Written by Karen M. Rider
Healthcare marketing has a few inherent challenges that marketer’s in other industries don’t have to grapple with—or at least not to the same extent.
Read more...How to Market to Wearable Tech Users
- Saturday, 25 June 2016
- Strategy
- Written by CMO Tech News
Firms seeking to market their products through smartwatches and other wearable technologies need to make their campaigns hyperlocal and convenient, while being seamless with smartphones, says Kai Gait, global digital director at GSK. So reports Marketing Tech News.
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