Strategy

Strategy (113)

Color Is An Important Digital Branding Factor

Color psychology has always been an important part of branding, but with the rise of digital technology it has become even more important for ensuring consistency with omni-channel marketing. So reports Footwear News.

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GetResponse Study Finds Best Time for Emailing

A study by GetResponse has determined that 4 p.m. on Thursday is the best time for sending emails. So reports Econsultancy.

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Brands Taking Control of Advertising from Agencies

A survey by the World Federation of Advertisers has found that 38% of brands are taking increased control over advertising by adding clauses to contracts with their agencies. So reports Marketing Dive.

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How to Use Content Marketing with Millennials

Effective content marketing to millennials entails aggressive segmentation to make sure messages are customized to readers’ interest while also being authentic and transparent. So reports Business2Community.

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Why Influencer Marketing Works

A study by marketing platform Activate by Bloglovin' found that 41% or marketers have had more success with influencer marketing compared to traditional campaigns, which underscores the success of the programs. So reports ZDNet.

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When to Kill Content Marketing Programs

Firms that lack a content strategy or have generated disappointing levels of engagement, such as weak email metrics, should consider either killing their content or rethinking their programs. So reports Search Engine Journal.

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Top Tips for Video Marketing Success

Successful video marketing campaigns result from carefully assessing if tutorials, Q&As, interviews, testimonials, and live demonstrations should be included in the programs. So reports Forbes.

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Don’t Miss Out on Video Marketing

Brands that miss out on video marketing may be making a big mistake. So reports Business2Community.

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Don’t Overlook the Power of Dopamine in Advertising

Dopamine is a powerful chemical that controls the brain’s reward and pleasure center. In other words, it’s a naturally occurring feel good substance.

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