Strategy (136)
Brands Merge Experiential and Digital Marketing
- Saturday, 06 July 2019
- Strategy
- Written by CMO Tech News Staff
Brands are increasingly turning to using both experiential and digital marketing to build customer loyalty and promote their products.
Read more...Alphabet Ramps Up Ecommerce
- Sunday, 26 May 2019
- Strategy
- Written by CMO Tech News Staff
Alphabet has launched a variety of ecommerce initiatives that have industry analysts assessing if the company can compete against Amazon.com for shoppers. However, the parent company of Google, YouTube and other web properties may have another goal—maintain its dominance in advertising.
Read more...Landing Pages Evolve as Technology Grows
- Saturday, 11 May 2019
- Strategy
- Written by CMO Tech News Staff
The appeal of artificial intelligence, virtual reality, big data and other cutting edge technologies can cause digital marketers to overlook the importance of building landing pages, but new products are being created that could change that perception.
Read more...Firms Rush to Promote Artificial Intelligence
- Friday, 26 April 2019
- Strategy
- Written by CMO Tech News Staff
Artificial intelligence and machine learning continue to create much hype among marketers and the technology has become the newest must-have for vendors seeking to further automate content creation and distribution.
Read more...Success with Personalized Marketing Isn’t Guaranteed
- Friday, 08 February 2019
- Strategy
- Written by CMO Tech News Staff
Personalized marketing and even hyper-personalized marketing have become dominant buzzwords among many brands, but some industry watchers are questioning the merits of pitching content that is targeted to individuals’ unique interests.
Read more...Amazon’s Rapid Growth Captures Industrywide Attention
- Saturday, 03 November 2018
- Strategy
- Written by Administrator
Amazon’s recent ascent to the lofty position of being the nation’s third-largest advertising platform is sparking widespread discussion regarding the capabilities and limitations of the firm’s marketing and other concerns.
Read more...Public Skepticism Forces Brands to Take Steps to Build Trust
- Sunday, 21 October 2018
- Strategy
- Written by CMO Tech News Staff
Marketers’ distrust of advertising platforms was highlighted in 2017 when Procter and Gamble CMO Marc Pritchard said the megabrand company was curtailing its digital marketing due to a lack of transparency and potential for fraud.
Read more...Content Marketing Facing Challenges Amid Rapid Growth
- Saturday, 06 October 2018
- Strategy
- Written by Administrator
Content marketing is growing quickly as brands seek to attract customers and generate meaningful data about individuals that can be used for targeted communications. At the same time, many brands are struggling to efficiently create highly targeted content.
Read more...Retargeting Increasingly Viewed with Skepticism
- Saturday, 08 September 2018
- Strategy
- Written by CMO Tech News Staff
Many marketers view retargeting as a powerful strategy for converting prospects into clients, but some marketers are growing skeptical of the practice. One firm has even launched technology for replacing retargeting ads with images of kittens.
Read more...Leveraging Transactional Emails is Key to Engaging Clients
- Sunday, 02 September 2018
- Strategy
- Written by Administrator
Combining promotional messages within transactional emails is increasingly being viewed as a powerful way to address growing challenges associated with digital marketing.
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