Strategy

Strategy (121)

Facebook Ban of Third Party Data Causing Marketers to Rethink Advertising Strategies

The combination of the Cambridge Analytica scandal and the European Union’s General Data Protection Regulation (GDPR) has prompted Facebook to ban the use of third-party data when advertising on the company’s social media platform.

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Native Ads Viewed as Alternative to Being the Loudest

Virtually every web surfer has been jarred by loud obnoxious autoplay video advertising, but Google has recently taken action against the problem.

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Crank Up the Email Volume to Boost Sales

A recent analysis has concluded that increasing the volume of email sent to prospects can increase sales rather than alienate potential customers. So reports Entrepreneur.

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How to Hire ad Ad Agency

Rather than rely on client recommendations, marketers can use Google+, Facebook, and the Better Business Bureau to research agencies. So reports Forbes.

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Analyst Identifies Shortcomings of Starbucks Rewards Program

Starbucks’ uptake of its digital rewards program is being stymied by the company requiring users to buy prepaid cards rather than connecting with credit cards, says RBC Capital Markets Analyst David Palmer. So reports Business Insider.

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eMail Reigns Supreme, But Instant Messaging Has Many Strengths

Instant messaging is becoming a powerful marketing tool, but it still hasn’t become the preferred channel for customers to receive brand information.

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Marketers are Increasingly Using Schema Markup

Schema markup, which is code that allows search engines to gather more information from websites, is increasingly being embraced by marketers. So reports Business2Community.

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Color Is An Important Digital Branding Factor

Color psychology has always been an important part of branding, but with the rise of digital technology it has become even more important for ensuring consistency with omni-channel marketing. So reports Footwear News.

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GetResponse Study Finds Best Time for Emailing

A study by GetResponse has determined that 4 p.m. on Thursday is the best time for sending emails. So reports Econsultancy.

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