Strategy

Strategy (113)

2020 Election: Two Lessons for Marketers

President Trump’s election in 2016 served as an accelerant to cause-driven marketing trends, which were already on the rise. Brands that touted certain values, but failed to live up to those values, paid a price.

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How Marketers Can Update the Customer Experience for the Rest of 2020

Customer behavior has changed dramatically in recent years and especially in 2020. So, it is crucial for firms to update the customer experience as well with marketers playing a central role.

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Strategies for Convincing CMOs to Adopt An Agile Approach

Not all CMOs have embraced agile marketing. To help marketing professionals make their case for agile marketing to their CMOs, MarTech Today offers some tips.

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Amid Pandemic, the Lines Between PR and Marketing Blurring

Amid the pandemic, the lines between PR and marketing is beginning to blur at many firms. That’s according to a recent column in Forbes, written by Ben Chodor, President of Intrado Digital Media.

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How One Startup Grew Its Reach By 600% This Year

Spacenow, a Sydeny-based startup whose business model involves putting clients “into the right space at the right time,” has grown the traffic across its sites and social media channels by 600% during the pandemic. So reports CMO by IDG.

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Uncle Ben’s is Now Ben’s Original

Uncle Ben’s will now be called Ben’s Original, the company announced. However, the company is still working on new imagery. Ben’s Original packaging is expected in stores next year. So reports The Guardian.

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How to Market Amid the Resistance and on Reddit

Reaching the right audience, via the right medium, at the right time is the goal of every marketer. Here are some helpful hints on how to reach your intended audience on Reddit and how to market amid the age of resistance.

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Personalization is Key to Marketing, But It’s Not Easy

Brands that crack the code on how to make their customer experience feel more personalized will win the marketing game. So reports TechCrunch

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Masks in Your Marketing: Yay or Nay?

As the politicization of the coronavirus continues, the use of masks has become a surprisingly controversial issue. This creates a unique set of challenge for organizations, and marketing professionals.
Firms need to carefully consider how to explain the safety measures they’re taking and any new policies related to COVID-19. That’s because what in normal times would fall into the realm of just public safety, now has a tricky marketing component. At the same time, firms have to also avoid letting public pressure dictate what is best for the safety of its customers.

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BLM and Your Brand

Not that long ago, Nike’s move to feature Colin Kaepernick in its campaign was seen as controversial. Kaepernick’s kneeled during the National Anthem in protest of the treatment and oppression of black people and people of color in the United States.

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