Strategy

Strategy (116)

4 Tips for Building Trust and Driving Inclusivity

Consumers are increasingly turning to brands they trust when deciding where to send their dollars. Marketers have traditionally tried to build trust through content marketing, but many failed to recognize that “trust and inclusivity go hand in hand in today’s marketing world.” So reports Forbes.

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5 Things to Learn from Nike’s Marketing Approach

“Just Do It” is one of the most recognizable slogans in all of marketing. And, its success shows no signs of slowing down, according to a new article from Entrepreneur.

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Is ABM the Future of Marketing?

If you are not using Account-Based Marketing (ABM), you may want to take a closer look at your B2B sales and marketing efforts to see if ABM can help. So reports Forbes.

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Why Use a Fractional CMO?

A Fractional CMO is a way for organizations without a budget for a full time CMO, or who are between CMOs, to get marketing leadership. So reports Business2Community.

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BlackRock CMO Offers Actionable Insights

Frank Cooper III, BlackRock CMO offers three actionable insights to The Drum, as part of its series.

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Peek Inside AB InBev’s Marketing Strategy

Paul Talbot, a Forbes contributor, spoke with Richard Oppy, VP of global brands at AB InBev, to discuss the changes to the firm’s marketing strategy in the past year.
Here are some highlights from their conversation:

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Combating Colorism and Tokenism in Marketing

Marketers who want to connect with and serve Black and brown communities, first need to acknowledge that colorism exists and is systemic, according to a recent article from the Harvard Business Review.

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Voting Laws, Public Pressure Create Tricky Terrain for Brands

Major League Baseball decided to move its All Star Game out of Georgia in opposition to the state’s newly passed voting law. The decision is one of the biggest moves yet by a brand to use its platform and its economic power to influence or punish a state for voting restrictions following the 2020 presidential election.

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3 Things to Know About Super Bowl LV’s Ads

This year’s Super Bowl was unusual for many reasons but the advertising landscape was particular interesting. Here are three takeaways worth nothing.

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Brands Want to Talk Inclusion, But Should Listen First Instead

Many brands want to talk about important issues, but are worried about taking a public stance on high-profile issues, such as social justice issues. They don’t want to alienate consumers or deal with any backlash. However, many consumers, especially younger ones, expect brands to take a stand on issues of such importance. So reports Entrepreneur.

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