Meanwhile, 40% say their firms are taking no action at all to lower the climate change risk.
The survey was sponsored by Duke University’s Fuqua School of Business, the Fuqua/Coach K Center on Leadership & Ethics, Deloitte LLP and the American Marketing Association. It includes survey responses from 320 top marketers at U.S. for-profit firms.
The most common climate-related actions firms are taking include:
- Lowering the impact of their products and services on the climate (33%)
- Increasing “reuse, resale, and recycling levels within companies (31%),” according to the survey
- Dedicating more money to innovation that leads to more environmentally friendly products (27%)