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Most Brand Strategies Failing to Address Climate Change: Marketer Survey

Saturday, Mar 05 2022
Strategy
Written by  CMO Tech News

The CMO Survey finds that while marketing budgets and investments in digital marketing are on the rise, only one-third of marketers surveyed say the brand strategies at their firms incorporate climate change-related goals.

climate change g8d54d91d3 640Meanwhile, 40% say their firms are taking no action at all to lower the climate change risk.

The survey was sponsored by Duke University’s Fuqua School of Business, the Fuqua/Coach K Center on Leadership & Ethics, Deloitte LLP and the American Marketing Association. It includes survey responses from 320 top marketers at U.S. for-profit firms.

The most common climate-related actions firms are taking include:

  • Lowering the impact of their products and services on the climate (33%)
  • Increasing “reuse, resale, and recycling levels within companies (31%),” according to the survey
  • Dedicating more money to innovation that leads to more environmentally friendly products (27%)

Read the full post from Duke University’s Fuqua School of Business.

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