Jennifer Sey, brand president at Levi’s and mother of four, says she was pushed out of her job because of her COVID-19 views and her advocacy against virus-related school closures in California. So reports The New York Post.
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Women make up 50% of the country’s population and only account for about 24% of…
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It’s been called the most volatile job in the corporate leadership suite.
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Brands have frequently embraced evergreen content that is able to continually generate traffic and maintain…
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The position of chief digital officer has existed primarily among telecommunications companies, but is likely…
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Luxury fashion company Balenciaga is going to court against the production company behind its spring 2023 ad campaign, which enlisted stars from Nicole Kidman to Bella Hadid.
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Taco Bell has created a billboard that will dispense cheese…
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Church’s Chicken, which is a fast-serve restaurant chain that was…
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Yum Brands’ Pizza Hut brand, which added a new chief marketing officer in November and…
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A Fractional CMO is a way for organizations without a budget for a full time CMO, or who are between CMOs, to get marketing leadership. So reports Business2Community.
“The right part-time marketing executive has the ability to quickly assess the problems you face, adopt your brand standards, and sync with your current marketing team so that your company doesn’t miss a single step,” according to the article.
Because a Fractional CMO knows various marketing strategies and tactics, including the different marketing platforms, they can step in quicky and help you identify any missing pieces and update your strategy.