The campaign included giving each of the company’s 12,000 employees a paid day off and shutting down all retailing functions, including e-commerce.
Estimated reading time: 0 minutes, 18 seconds
Estimated reading time: 0 minutes, 18 seconds
Outdoor equipment retailer REI’s #OptOutside campaign that urged customers to enjoy the outdoors rather than shop on Black Friday has won the One Club Best of Show award. So reports AdAge.
The campaign included giving each of the company’s 12,000 employees a paid day off and shutting down all retailing functions, including e-commerce.