Jennifer Sey, brand president at Levi’s and mother of four, says she was pushed out of her job because of her COVID-19 views and her advocacy against virus-related school closures in California. So reports The New York Post.
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Women make up 50% of the country’s population and only account for about 24% of…
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It’s been called the most volatile job in the corporate leadership suite.
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Brands have frequently embraced evergreen content that is able to continually generate traffic and maintain…
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The position of chief digital officer has existed primarily among telecommunications companies, but is likely…
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Luxury fashion company Balenciaga is going to court against the production company behind its spring 2023 ad campaign, which enlisted stars from Nicole Kidman to Bella Hadid.
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Taco Bell has created a billboard that will dispense cheese…
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Church’s Chicken, which is a fast-serve restaurant chain that was…
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Yum Brands’ Pizza Hut brand, which added a new chief marketing officer in November and…
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Gender-tailored marketing messages can be a huge turnoff to consumers, especially women, according to newly released research from the Harvard Business School. So reports Forbes.
Rather than endearing a brand to its target audience, it often has the reverse effect—it dissuades the intended audience from choosing a product they would otherwise consider.
The reason? People don’t like being categorized or boiled down to a single identity. Even when the stereotype is cast in a positive light, it can still backfire. Gender labels bother women more than men, likely because women have consistently been marginalized by negative stereotypes.