A major goal of most marketers is to generate predictable revenue growth and to understand exactly where that growth is coming from. To that end, she notes that:
- AI-drive account engagement platforms allow for effective measurement to help firms optimize their campaigns and budgets.
- It’s easier to predict revenue from small, targeted campaigns directed at highly targeted accounts than it is to do so from 1,000 leads generate from “contact us” forms.
- Engagement is a very crucial measure for your account based segments when it comes to identifying and pursuing in market accounts.