Estimated reading time: 0 minutes, 20 seconds

Analyst Identifies Shortcomings of Starbucks Rewards Program

Starbucks’ uptake of its digital rewards program is being stymied by the company requiring users to buy prepaid cards rather than connecting with credit cards, says RBC Capital Markets Analyst David Palmer. So reports Business Insider.

The program, however, could enjoy a tailwind later this year when the company rolls out a rewards debit card in a partnership with Chase.

Read the full article from Business Insider.

Read 1949 times
Rate this item
(0 votes)

Visit other PMG Sites:

click me
PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.