Here are some insights into how two very different, very recognizable brands are navigating the current environment and how they’re looking to the future.
General Motors CMO On New Logo, New Driving Experience, and Electric Cars
GM has a new logo and campaign and is undertaking a lofty goal: an electric vehicle for every type of consumer.
CMO Deborah Wahl recently discussed these endeavors and more, including the many ways the brand and company’s marketing is evolving. Specifically, she discussed GM’s new logo, its “Everybody In” campaign, the firm’s approach and responsibility to the social justice and climate change movements, as well as its goal of electric vehicles for the masses.
Wahl also discussed what she called the biggest change in the driving experience in the last 50 years. Watch the video here.
How WWE’s CMO Helped Reinvent Pro Wrestling Fun During Pandemic
Like many businesses, COVID-19 upended the WWE and causes it to reinvent itself to get through the pandemic. So reports 411 Mania.
For one thing, the WWE has shifted to having virtual fans for WWE events. Brian Flinn, WWE’s CMO, told Varity. “What’s interesting is… [the virtual fans] provided the opportunity for us to do things from a pyrotechnic, from a laser perspective, and from a drone camera perspective that you couldn’t do with human beings sitting in those seats.”
He added that it has allowed superstars to have a new level of interactivity with the audience that it hadn’t before. “In the sports world, certainly home field advantage is a thing. Fans and buildings matter. In the entertainment world, I would argue it matters even further in that they’re part of the cast. They’re part of the show.”