First, don’t make get bogged down in process details. C-suite executives don’t want to hear about the process—they want details on the strategy and outcomes.
Second, consider ditching the agile lingo if the CMO is not well educated on the subject. They may preconceived notions about what the terms mean. Further, using these terms will further help you avoid the process discussion. So, you may want to skip terms like ‘agile’, ‘Scrum’, and ‘Kanban’ unless your CMO is already well versed in the lingo.
Third, marketers looking to convince CMOs to adopt an agile approach should focus on the organization’s pain points and how an agile approach can help.
Finally, marketers can ask for an experiment to demonstrate the value of agile. “If you ask for an experiment and the results are solving the CMOs problem, you’ll have a much easier time getting buy-in,” according to the article.