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3 Contrarian Strategies to Marketing Success

Many marketers will see a competitor’s campaign and seek to replicate it without knowing whether it performed well. Too often, marketers suffer from Fear of Missing Out (FOMO).
However, there may be more opportunity in doing what others are not. 

Here are three ways to potentially find success by avoiding the crowds, according to a recent article from CMS Wire.

Take Advantage of 'Off Days'
For example, the author listens to a lot of podcasts. However, because many publish new episodes during the week, he often doesn’t get to a good number of them. But far fewer publish on the weekend. In other words, find the “off days” when trying to communicate with your audience during those times.

Ignore SEO (for now)
SEO is a hard game to play unless you operate in a very niche category with keywords that have almost no competition. “The order of Page 1 organic results (for your target keywords) has already been decided years ago. Paid search for those same keywords can cost you a large caramel macchiato per click.”

You shouldn’t abandon SEO, but rather than focusing your writing on the search engines, focus on target audience without thinking about keywords or key phrases.

Be Less Social
Rather than focusing on social media as a way to share content, which is less and less valuable, think of it as a place to engage your audience. For example, your “Tweets & replies” tab should be much more interesting than your “Tweets” tab.

You may also want to view social media as a listening tool where you can “curate private Twitter Lists of users and observe what they’re saying and doing.”

Read the full article from CMS Wire.

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