CMO Tech

CMO Tech (192)

Facebook Groups to Become More Important

Facebook’s recent announcement that it will change its algorithms for its news feeds is likely to drive marketers to increasingly embrace the social media’s Groups function.


Brick and Mortar Stores to Aggressively Embrace Digital Marketing

As brick and mortar stores seek to compete with and other online retailers, cutting edge technology will become increasingly important.


Virtual Reality Disappoints in 2017, But Still Has Potential

During most of 2017, many industry executives had high hopes that the immersive nature of virtual reality could transform digital marketing, but many challenges have stopped that from occurring.


Media Rating Council Releases Standards for Audience Measurement

The Media Rating Council has released standards for data that is used to characterize audiences at the impression level. So reports MediaPost.


How Blockchain Tech Will Change Advertising

Blockchain technology will help prevent advertising fraud, cut out middleman in the sales process, improve the targeting of specific customers, and enhance transparency. So reports Forbes.


Digital Marketing Required for Responsive Product Development

Digital marketing capabilities are increasingly important with brands seeking to gain a competitive edge by being responsive to customers’ feedback and changing preferences for product offerings, services, and packaging. So reports MediaPost.


Machine Learning Platforms Will Flourish, But Brands Must Use Rich Data

ServiceNow is developing its cloud-based machine learning “as-a-service” so that brands won’t have to develop the capabilities internally. However, rich data and a clear understanding of what problems are trying to be addressed will be required to make the technology successful, says Dan Rogers, who is the firm’s global CMO. So reports ZDNet.


Twitter Over Reports Number of Users

Twitter has been over stating its user growth since 2014, but nevertheless has been adding users at an impressive pace. So reports Recode.


Google Launches TV Marketing Tools

Google is seeking to gain dominance in television advertising with a new suite of tools unveiled during the company’s recent Partner Leadership Summit. So reports The Drum.


What Are the Most Common Martech Blunders?

Ease of integrating new technology and buying too much technology too quickly are common mistakes that marketers make when pushing into the digital world. So reports Chief Marketer.


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