Many firms are successful with driving web surfers to their landing pages, but fail to benefit from the process because their internet sites fail to provide a call to action, are cluttered, or convey a message that is different from what readers were anticipating. So reports Sitepoint.

In 2015, the use of ad blocking technology increased 41% from the prior year and reached 198 million users. That underscores the need for firms to maximize search engine optimization (SEO) to drive traffic to their content. So reports Business2Community.

Digital marketing program failures can frequently be attributed to companies building campaigns based on technology instead of around customers’ needs, according to the most recent CMO Survey, which was sponsored by Deloitte, Duke University, and the American Marketing Association. So reports Forbes.

With the rise of digital marketing and the emergence of chief digital officers, more technology is being purchased by executives other than chief information officers. So reports ZDNet.