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Google Expands its Native Programmatic Buying Offering

Sunday, Nov 06 2016

CMO Tech

Written by CMO Tech News

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Google is moving beyond pilot testing of its DoubleClick network, which facilities native programmatic ad buying, or advertising that features content that is closely related to the content of specific websites. So reports AdWeek.

Google had tested the technology with brands such as Hilton and the San Francisco Travel Association and is now making it available as an open beta offering.

Read the full article from AdWeek.

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