CMO Tech (192)
Survey Shows Futuristic Technologies Are Key to Customer Engagement
- Sunday, 12 February 2017
- CMO Tech
- Written by CMO Tech News
A recent Marketo survey has determined that marketers believe predictive analytics, the Internet of Things and machine learning will be key to improving customer engagement. So reports CMO.
Read more...Coming Surge in Innovation Won’t Be Without Dubious Developments
- Saturday, 28 January 2017
- CMO Tech
- Written by CMO Tech News Staff
In the early days of new industries such as e-commerce or the Internet of Things (IoT), exuberance is often excessive and high-profile blunders aren’t uncommon. Add to that an abundance of capital and the end result can be a broad spectrum of developments ranging from brilliant to flaky to even dangerous.
Read more...Small Businesses will Aggressively Increase Digital Marketing Programs
- Saturday, 28 January 2017
- CMO Tech
- Written by CMO Tech News
Among executives at small- and medium-sized businesses surveyed by email marketing technology provider GetResponse, 70% said they plan to aggressively increase their budgets for digital marketing this year. So reports Small Business Trends.
Read more...Digital Marketing Spending to Grow to $120B by 2021
- Saturday, 28 January 2017
- CMO Tech
- Written by CMO Tech News
Businesses are expected to spend up to $120 billion for digital marketing by 2021 with approximately 41% of that amount earmarked for advertising, according to a recent study by Forrester Research. So reports Forbes.
Read more...Consumers Typically Don’t Buy During First Visit to Websites
- Saturday, 21 January 2017
- CMO Tech
- Written by CMO Tech News
Among visitors making their first trip to a retailer’s website, 92% will leave without making a purchase, according to a recent study by digital support firm Episerver. So reports ConsumerAffairs.
Read more...Top Tech Marketers Should Consider in 2017
- Saturday, 21 January 2017
- CMO Tech
- Written by CMO Tech News
Guestpost.com, IFTTT, and Wyng are among top technologies that marketers should consider adding to their digital platforms this year. So reports Entrepreneur.com.
Read more...Marketing Automation Will Be Highly Influential This Year
- Saturday, 07 January 2017
- CMO Tech
- Written by CMO Tech News
In a recent Gleanster study, 90% of survey respondents said they use marketing automation for large email campaigns, which illustrates that the technology will continue to be highly influential in 2017. So reports The Huffington Post.
Read more...Will Internet Video Kill TV Advertising in 2017?
- Tuesday, 03 January 2017
- CMO Tech
- Written by Karen M. Rider
What do the Olympics, the Super Bowl, and the run for President of the U.S.A. have in common?
Read more...Rapid Growth of Internet of Things Forging Unexpected Connections
- Tuesday, 03 January 2017
- CMO Tech
- Written by CMO Tech News
Smart coffee cups that café patrons can use to pay their tabs, digital billboards that determine the best time of day to display certain advertisements, and technology that helps track the health of automobiles are just a few of the new types of web connectivity resulting from the rapid growth of the Internet of Things. So reports PYMNTS.com.
Read more...Ad Blocker Remediation Technology Frequently Fails
- Sunday, 11 December 2016
- CMO Tech
- Written by CMO Tech News
Technology that seeks to remediate the impact of ad blocking technology by asking web surfers to subscribe to advertising-free content or to allow sponsored content typically fails, says San Francisco-based Streamwize. So reports MarketingLand.
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