CMO Tech

CMO Tech (192)

Springbot Establishes Marketing Cooperative

Springbot, which provides a marketing automation platform for online stores, has launched its Exchange, which is a data cooperative for small and mid-size firms. So reports MarTechToday.


Cambridge Analytica and Potential Political Shifts Raise Prospect of More Regulations

Recent allegations that Cambridge Analytica improperly obtained data on 50 million Facebook users caused shares of the social media company to recently register its largest daily decline since 2012. 


Firms Develop Novel Approaches to Collecting Data

The ferocious demand for marketing data has driven firms to develop novel approaches to gathering information on consumers and business prospects.


Personalization Trend Having Broad Consequences

Increasing efforts to provide personalized marketing rather than segmenting target audiences are having a widespread influence across the industry.


VuLiv Launches Eye Tracking Technology

VuLiv Player, which is an audio-video platform that uses artificial intelligence and machine learning to build predictive and prescriptive content recommendations, has launched an eyeball tracking system to better assess if advertisements are being viewed. So reports Deccan Chronicle.


Forrester Report Debunks Blockchain Myths

Contrary to popular misconceptions, blockchain records can be modified through recomputing, or “forking it,” according to a new report by Forrester. So reports MarTechToday.


Voice Search Tech: Should Marketers Use It?

Some marketers are taking a wait-and-see approach to voice search technology. Even though voice search product sales have been growing rapidly, the technology may still need time to advance before it can be used for pitching products and services.


Facebook is Losing Young Users

The number of Facebook users in the 12 to 17 year old age range declined by 9.9% in 2017, which represents roughly 1.4 million users, according to estimates by digital measurement firm eMarketer. So reports Recode.


HypeFactory Tech Spots Fake Followers

HypeFactory has developed an artificial intelligence program called Auditor for Instagram that seeks to weed out influencers’ phony followers and bogus likes. So reports The Star Online.


Email Becoming the New Customer Destination

The relentless pace of innovation is resulting in email quickly becoming a destination for individuals rather than an entryway into the overall customer journey.


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