CMO Tech (192)
Google’s New Custom Templates Simplify Web Marketing
- Saturday, 01 June 2019
- CMO Tech
- Written by CMO Tech News Staff
Google has launched Custom Templates that seek to makes it easier for marketers to perform analytics and make changes to their websites without having to do coding. So reports MarTech Series.
Read more...Shoppers Embrace Voice Devices for Product Searches
- Monday, 13 May 2019
- CMO Tech
- Written by CMO Tech News Staff
A survey of more than 4,500 shoppers in eight countries by Episerver has found that the number of individuals that use voice-assisted devices, such as Amazon Echo and Google Home, has increased 83% year over year, but only 17% of respondents say they use the devices to make purchases at least once a month. So reports Econsultancy.
Read more...Google to Enhance Privacy Protection on Chrome Browser
- Saturday, 11 May 2019
- CMO Tech
- Written by CMO Tech News Staff
Google has announced it will enhance its Chrome browser to make it easier to distinguish between first-party tracking cookies and cookies from third-parties, or those cookies that track activities across websites. So reports TechCrunch.
Read more...NBCUniversal Tests Shoppable TV
- Saturday, 11 May 2019
- CMO Tech
- Written by CMO Tech News Staff
An experiment by NBCUniversal that involved placing QR codes on commercials during the “TODAY” show resulted in thousands of scans and sales. So reports PYMNTS.com.
Read more...Brands Expect to Increase Video Advertising
- Saturday, 04 May 2019
- CMO Tech
- Written by CMO Tech News Staff
The average expected allocation to video marketing per brand in 2019 is $18 million, with $9.3 million expected to be allocated to original content, according to the “Digital Content NewFronts: 2019 Video Ad Spend Report” by IAB Research. So reports TV Technology.
Read more...Firms Launch Ad Blocking Work-Around Technology
- Friday, 26 April 2019
- CMO Tech
- Written by CMO Tech News Staff
Linius Technologies has teamed up with Hemisphere to create technology that embeds advertisements within the same data that transmits videos, thereby making the content immune to ad blockers. So reports ClickZ.
Read more...LogoBar Launches Viewer-Friendly Video Ads
- Friday, 26 April 2019
- CMO Tech
- Written by CMO Tech News Staff
LogoBar has launched technology that embeds companies’ logos or product information within videos to provide advertising that is less intrusive than other forms of promotional content. So reports InnovationMap.
Read more...Vendors Launch New Services as Brands Emphasize Video Content
- Saturday, 13 April 2019
- CMO Tech
- Written by CMO Tech News Staff
Industry researchers are continuing to produce more data that underscores the value of video advertising at a time when brands are increasingly eyeing video as an attractive channel for marketing.
Read more...Most Digital Advertisers Also Use SEO
- Friday, 29 March 2019
- CMO Tech
- Written by CMO Tech News Staff
According to data in a WordStream report, 79% of digital advertisers are also using SEO as part of their marketing programs. So reports Search Engine Journal
Read more...Computer-generated Influencers Come with Risks
- Friday, 29 March 2019
- CMO Tech
- Written by CMO Tech News Staff
Virtual influencers, including Lil Miquela, are growing in popularity faster than their human counterparts and may be easy to mold for marketing purposes. However, they present their own unique risks to brands. So reports Marketing Week.
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