CMO Tech (192)
Love Them or Hate Them, Banner Ads Turn 25
- Saturday, 07 December 2019
- CMO Tech
- Written by CMO Tech News Staff
Depending on whom you talk to, banner ads are either dying or enjoying strong resurgence as the marketing tool, which is often criticized as being overly intrusive, turns 25.
Read more...Synup Hires Data Scientist to Advance AI Capabilities
- Saturday, 30 November 2019
- CMO Tech
- Written by CMO Tech News Staff
Synup has hired Vasu Sundarababu as head of data science to expand the artificial intelligence that the firm uses for predictive analytics as part of its intent marketing services. So reports MartechSeries.
Read more...Privacy Concerns Require New Performance Measurement Techniques
- Saturday, 30 November 2019
- CMO Tech
- Written by Administrator
With increased privacy developments, including anti-tracking technology, marketers need to embrace new techniques for measuring engagement and other performance metrics. So reports PerformanceIN.
Read more...Google Eases Analysis of Conversion Data
- Saturday, 16 November 2019
- CMO Tech
- Written by CMO Tech News Staff
Google Ads has previously provided conversion data linked to the date an ad was initially viewed rather than based on the date a sale was made. However, Google has upgraded the technology to provide additional details. So reports JumpFly.
Read more...Top Digital Marketing Mistakes Identified
- Saturday, 16 November 2019
- CMO Tech
- Written by CMO Tech News Staff
Failing to establish goals, not identifying target audiences, neglecting existing customers, not optimizing content for smartphones and failing to analyze data are some of the biggest digital marketing mistakes. So reports Foreign Policy.
Read more...Google and Facebook Face Increased Challenges from Competitors
- Monday, 11 November 2019
- CMO Tech
- Written by CMO Tech News Staff
Amazon.com, Snap and Pinterest grew their advertising revenues in the third quarter at a faster pace than Google and Facebook, which implies that the two companies are facing increased competition. So reports CNBC.
Read more...Programmatic TV Advertising Yet to Capture Market Share
- Friday, 01 November 2019
- CMO Tech
- Written by CMO Tech News Staff
A recent study by Google found that only 16% of advertising on advanced TV, or TV that is viewed through an over-the-top device (OOD), is sold programmatically.
Read more...New Balance Uses Blockchain to Fight Counterfeiters
- Tuesday, 22 October 2019
- CMO Tech
- Written by CMO Tech News Staff
New Balance’s first basketball sneaker is being launched with a blockchain service provided by IOHK that will let customers register ownership of their new footwear to ensure authenticity. So reports Coindesk.
Read more...Expanded Internet Access and 5G to Revamp Marketing
- Saturday, 05 October 2019
- CMO Tech
- Written by CMO Tech News Staff
5G communications and new internet service providers, such as Alphabet, SpaceX and Amazon.com, are likely to have major impacts on the future of marketing. And, the changes associated with 5G and expanded broadband access are occurring at an even faster pace than originally anticipated.
Read more...Programmatic Advertising Can Survive Increased Privacy Measures
- Saturday, 21 September 2019
- CMO Tech
- Written by CMO Tech News Staff
Increased privacy measures that limit the use of third-party data won’t kill programmatic advertising as long as the industry continues to evolve and embrace marketing with first-party data provided by publishers and other vendors. So reports MarketingTech.
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