Customers can also use an embedded security chip that they can use to claim ownership of their sneakers.
Estimated reading time: 0 minutes, 17 seconds
Estimated reading time: 0 minutes, 17 seconds
New Balance’s first basketball sneaker is being launched with a blockchain service provided by IOHK that will let customers register ownership of their new footwear to ensure authenticity. So reports Coindesk.
Customers can also use an embedded security chip that they can use to claim ownership of their sneakers.