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Estimated reading time: 0 minutes, 17 seconds

New Balance Uses Blockchain to Fight Counterfeiters

Tuesday, Oct 22 2019

CMO Tech

Written by CMO Tech News Staff

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New Balance Uses Blockchain to Fight Counterfeiters

New Balance’s first basketball sneaker is being launched with a blockchain service provided by IOHK that will let customers register ownership of their new footwear to ensure authenticity. So reports Coindesk.

Customers can also use an embedded security chip that they can use to claim ownership of their sneakers.

Click here to read the full article from Coindesk.

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