Build.com used the technology for segmentation, behavioral targeting and customer journey automation.
Estimated reading time: 0 minutes, 12 seconds
Estimated reading time: 0 minutes, 12 seconds
After noticing an increase in its digital cart abandonment rates, home improvement retailer Build.com increased its conversions 177% by implementing Selligent’s marketing cloud.
Build.com used the technology for segmentation, behavioral targeting and customer journey automation.