CMO Tech (192)
Heavyweight Media Firms Jump on Ad-Supported Video Bandwagon
- Saturday, 19 January 2019
- CMO Tech
- Written by CMO Tech News Staff
Adviser supported video on demand, or AVOD, is typically bypassed by certain media consumers who instead favor subscription-supported streaming services such as Netflix or Amazon Prime video.
Read more...Blockchain Interest Heats Up
- Sunday, 13 January 2019
- CMO Tech
- Written by CMO Tech News Staff
Interest in blockchain advertising networks appears to be growing with the use of the Brave browser rapidly increasing and one major technology platform recently going live.
Read more...AI Advocates Rally Behind the Tech for 2019
- Saturday, 05 January 2019
- CMO Tech
- Written by CMO Tech News Staff
Artificial intelligence (AI) advocates say 2019 could be a milestone year for the advancement of the technology in the digital marketing industry.
Read more...Streaming Audio Advertising Could Be Nearing an Inflexion Point
- Friday, 07 December 2018
- CMO Tech
- Written by CMO Tech News Staff
Audio advertising on platforms such as Pandora, Spotify, iHeartRadio and streaming services for traditional AM and FM radio holds much promise as an avenue for brands to reach potential customers.
Read more...Disney Taps Google for Cross Platform Ads
- Saturday, 01 December 2018
- CMO Tech
- Written by CMO Tech News
Disney has decided to move its digital video advertising to Google Ad Manager, which will push content on the web, in mobile apps and through connected TV. So reports Mobile Marketing Magazine.
Read more...How Blockchain Will Change Digital Marketing
- Saturday, 03 November 2018
- CMO Tech
- Written by CMO Tech News
Blockchain will eventually result in smart contracts that will entail individuals specifying how much information they are willing to share with advertisers in exchange for advertisers paying for the information and paying to display content. So reports Forbes.
Read more...Investors Weigh In On Facebook Woes
- Saturday, 27 October 2018
- CMO Tech
- Written by CMO Tech News Staff
Facebook’s mounting problems have bogged down the performance of its stock and have prompted investors to weigh in on the future of the company.
Read more...GM Experimented with Mining Data on Drivers’ Destinations, Music Choices
- Sunday, 21 October 2018
- CMO Tech
- Written by CMO Tech News
Last year, General Motors operated a program that gathered data regarding drivers’ selection of radio stations, volume settings when listening to music and what businesses individuals drove their cars to. So reports The Verge.
Read more...Toyota Taps Blockchain to Curtail Advertising Fraud
- Sunday, 21 October 2018
- CMO Tech
- Written by CMO Tech News
Toyota has decided to extend its relationship with blockchain advertising analytics firm Lucidity after a trial period increased visits to the auto manufacturer’s website by 21%. So reports Cointelegraph.
Read more...Biz Leaders Turn to Digital Marketing After Natural Disasters
- Saturday, 13 October 2018
- CMO Tech
- Written by CMO Tech News Staff
Hurricane Michael, with its 155 mile per hour winds, inflicted widespread damage throughout Florida, Alabama and Georgia.
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Nov 01 2023
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A $4 million advertising campaign backed by San Francisco business…
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Women’s clothing company Z Supply has made separate appointments for…
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Dec 08 2023
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Written by CMO Tech News
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Nov 30 2023
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