Lucidity’s blockchain technology identified suspicious websites and then directed advertising to high performing publishers.
Estimated reading time: 0 minutes, 15 seconds
Estimated reading time: 0 minutes, 15 seconds
Toyota has decided to extend its relationship with blockchain advertising analytics firm Lucidity after a trial period increased visits to the auto manufacturer’s website by 21%. So reports Cointelegraph.
Lucidity’s blockchain technology identified suspicious websites and then directed advertising to high performing publishers.