Estimated reading time: 0 minutes, 15 seconds

Toyota Taps Blockchain to Curtail Advertising Fraud

Toyota has decided to extend its relationship with blockchain advertising analytics firm Lucidity after a trial period increased visits to the auto manufacturer’s website by 21%. So reports Cointelegraph.

Lucidity’s blockchain technology identified suspicious websites and then directed advertising to high performing publishers.

Read the full article from Cointelegraph.

Read 2742 times
Rate this item
(0 votes)

Visit other PMG Sites:

PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.