Among other functions, the firm optimizes data to drive engagement and conversions.
Estimated reading time: 0 minutes, 15 seconds
Estimated reading time: 0 minutes, 15 seconds
Synup has hired Vasu Sundarababu as head of data science to expand the artificial intelligence that the firm uses for predictive analytics as part of its intent marketing services. So reports MartechSeries.
Among other functions, the firm optimizes data to drive engagement and conversions.