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Privacy Concerns Require New Performance Measurement Techniques

Saturday, Nov 30 2019
CMO Tech
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Privacy Concerns Require New Performance Measurement Techniques

With increased privacy developments, including anti-tracking technology, marketers need to embrace new techniques for measuring engagement and other performance metrics. So reports PerformanceIN.

Firms should now use first-party cookies, fingerprint tracking and cookieless tracking technology to measure performance.

Read the full article from PerformanceIN.

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PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.
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